Twitter test feature to display ads, according to the geographical location of the user

Jun

22

2013

Twitter test feature to display ads, according to the geographical location of the user

Twitter plans to the end of this year launch a feature that allows for brands View “tweets promotions” are intended for users who surf the application service near their stores.

According to Ad Age, who conveyed the news source, this service will be based on knowledge of the geographical location of the user, in order to determine the most appropriate announcement brand and closest to the location, and display advertising.

It is noteworthy that this is not the first time that the company exploiting the geographical location of the worker in the service users, as announced in September / September of last year on improving their own capabilities and geographic sites in order to display promotional tweets and promotional appropriate accounts.

Experts believe that the feature that the company is currently working, will be more accurate than the previous one as it will depend on the precise details of the geographical locations, such as the use of data “region” as FaceBook done so in 2011.
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