Twitter will sell advertising space through Google’s DoubleClick




Twitter has announced the presentation of its quarterly results that advertisers can now also buy ads through the DoubleClick platform of rival Google. In addition, the company has acquired the advertising firm TellApart.

Through an agreement to be concluded with Google, advertisers can now also buy in addition to regular web advertisements called promoted tweets via the DoubleClick advertising system. Twitter will thus make it easier for advertisers to buy advertising space on the social networking service, while the company also hopes that through this route enter more advertising revenue. In addition, advertisers using DoubleClick to better understand the effectiveness of an advertising campaign on Twitter. The new ad opportunities should be available in the course of this year.

In addition to a deal with Google, Twitter also the acquisition of advertising company announced TellApart. An acquisition amount is not mentioned, but Twitter CEO Dick Costolo would have already invested in the company. TellApart specializes in offering personalized ads based on surfing habits.

Twitter saw growth in the number of users during the quarter tone down the number of users in the first quarter of this year stood at 302 million, an increase of 18 percent. In the last quarter of last year growth was still off 20 percent. Revenue rose 74 percent to be quite 436 million dollars, converted 398 million, but the loss amounted to 162 million dollars. So far, Twitter has yet to record a profit and expectations for 2015 are adjusted downwards.


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