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UPC is wifi equipped bus shelters
UPC’s five bus shelters in Eindhoven and Hilversum provide wifi. It is a pilot with Wi-Fi access, which smartphone users see content from an advertiser before they can use the internet.
It is an experiment in collaboration with advertising company CBS Outdoor. As smartphone users log on to the Wi-Fi network, they get to the landing page first to see, after which they can use the internet freely. Advertising an advertiser “How the advertising for the advertiser exactly will look like, we do not know yet,” said spokeswoman Renee Schitzler against Tweakers in answer to the question whether users movies advertisers dished.
Before testing the five shelters are equipped with a WiFi connection to the fixed network of UPC. The pilot will run in the next three months, and on whether or not he will be expanded. If that happens, 50 bus shelters equipped with wifi. The speed of the wifi connection is still unknown. It is the first known time that shelters are equipped with WiFi. However are rather different components of public transport, such as trains and buses, equipped with wifi.
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