User response to sharp rise in price Apple technology in Russia




New Russian prices on Apple products did not like the majority of people in our country. On the Internet, raised a wave of indignation policy of the American corporation, which increased the value of their products by 20-25% .


Fans of Apple, which has traditionally been proud of how marketing and pricing policy, this time filled with madness. They expressed their dissatisfaction with the social networks. “Ahh …. iPhone 6 insanely rose (((((“- quoted Dni user @ Dolche_23. «Apple Inc. made ​​the Russians pay for their own advertising, raising the prices of their gadgets” – ibid thoughtfully observes @ delafon46.

“But the crisis: Price iPhone 6 with 16 GB increased from 31.99 thousand. To 39.9 thousand. Rubles …” – saysblogstocks_ru

Changing of the ruble against the dollar has forced Apple to revise the prices of their products. For example, the cheapest model of the flagship smartphone iPhone 6 with 16 gigabytes of memory rose in price from 31,990 to 39,990 rubles, or about 25%. In turn, the 16-gigabyte version of the iPhone 6 Plus with a larger screen, before which cost 36,990 rubles, now costs 46,990 customers in rubles. Rose as tablets iPad, iMac computers and computers MacBook.


In addition to the rays of anger against Apple, many Russian World Wide Web users expressed quite sensible explanation for such a brutal price policy “Apple empire.” “This case is a psychological threshold. When they grow up and b-brands, the price of the iPhone does not appear to be large, “- said @ Lisi4king. “It would seem that Apple has gone crazy and most expensive iPhone is now worth almost 60k, but no. Take the price of the euro Europe * = price in Russia “, – saidslayf_f.

Many users say they refuse to “apple” technology.

“The increase in the price of Apple’s Russia, the price of iPhone 6 Plus 46000? I do not see any reason not to buy half the price of Windows Phone or Android », – asksBurmistroff.

«IPhone = MacBook! The price of the iPhone is not justified, for all its merits, “- saysIlERMYA. «Apple raised prices in Russia, and Samsung has reduced,” – saysvesti_kpss.


On that score analysts issued a disappointing outlook . “Other companies are reluctant to raise prices even lower, under the strong sales of Apple prosyadut. Other companies simply take away the part that they gave Apple », – said Eldar Murtazin.

In spite of everything, the next test Russians met with a sense of humor. “I thought here: you know, such a high price for Apple is good. And then every shkolota walks with iPhone and consider themselves to be cool “- saidivanchernousov. «IPhone rose. The crisis hit the most socially unprotected categories of the population – hipsters “- lamentingReveroff.

Higher prices for Apple products expected from December 1, but this happened before the announced deadline . In October and November, retailers have noted an increase in demand on the iPhone. It is also influenced by the early start of sales of new models – only a week later than in the United States. Changes in prices of devices of the American company associated with fluctuations in exchange rates.

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