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“VKontakte” launched advertising in applications for iPhone and iPad
Russian social network “VKontakte” today, Feb. 16, launched a mobile advertising firm applications for devices operating system iOS. This was told by the evangelist “VKontakte” Albert Usmanov.
Mobile advertising in “VKontakte” is in the form of interactive banner ribbon user. The main difference from other posts is a special button “Play” in the lower right corner of the message. Special notes that post advertising, no. In this case, advertising is allowed only for mobile applications.
According to representatives of “VKontakte” with the help of innovations advertisers will be able to cover almost all iOS-users in the Russian segment of the Internet. “We will gradually increase advertising inventory in iOS-social network applications. We expect that this process will take about two weeks, “- said Usmanov.
According to TNS Russia, mobile applications “VKontakte” are the most popular in Moscow and St. Petersburg. Total social network from mobile devices is visited by over 30 million users a day. Of these, about 20 million – Android users and 10 million – the owners of the iPhone and iPad. At the same time, as noted by Usmanov, 35% of daily users can be reached only by means of mobile devices.
“VKontakte” began testing advertising in mobile applications in September last year . At this point in the social network registered more than 280 million people. Daily audience of the site is more than 70 million users.
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