“VKontakte” series will be spread immediately after ether




“VKontakte” acquired the rights to the TV series “Kitchen” CTC within the Pladform. Thus, the commercialization of video platform covered the most popular Russian social network with fresh content – materials CTC will be posted immediately after the broadcast, other sources do not.


From the point of view of the users “VKontakte”, the usual way of viewing the video does not change in any way, except in commercials advertising added. The show will be the first experience of interaction with the social network owners in a similar format. According to the director “VKontakte” Boris Dobrodeeva, the company has made notable efforts to establish a dialogue with the owners.

“To date, any holder may claim rights to the content and monetize impressions in a social network through advertising, as well as it is on YouTube and other sites,” – said Dobrodeev.

Pladform has a package of agreements with prominent owners – with the help of the owners of the service is placed on content sites or recognize “their” long uploaded videos (such as users). Right holder earns with new downloads, and popular movies, previously caught in the net without him, says the press service of the service.

Cooperation with Pladform “VKontakte” has been going on for about six months, and starting today, in the format of an almost complete “alternative to television.”

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