Vodafone customers consume 85 percent more data than a year ago




In the months of April, May and June, Vodafone customers in the Netherlands consume 4.5 petabytes of data, an increase of over 85 percent compared to a year earlier. The increase is probably because customers since last fall faster 4G network can use it.

The data usage is an average of 854 megabytes per customer, according to the quarterly figures from the Dutch branch of Vodafone; an average of 284MB per month for the months of April, May and June. However, not all customers have a data plan: 72 percent of customers with a smartphone mobile internet. It is not known how many people have a smartphone without a data plan. Of all Vodafone customers 60.4 percent a smartphone. The increase in data usage is probably partly due to the faster 4G network; that is live since August last year. Since that time, the increase in data usage faster than before.

Is the number of minutes and text messages rose in April, May and June compared to the three months before, probably partly because many customers have a Red subscription with unlimited calling and texting. Compared to the same month last year, the number of minutes and texts fell right: at call minutes was about more than 10 percent less, SMS the number fell by a quarter compared to a year ago. Compared to two years ago, the number of text messages even dropped by more than half.

Although the data consumption increased the figures for the rest are not too rosy for Vodafone. So this time the number of customers fell again by 1.5 percent to 5.24 million. The number of people with a subscription have increased by 4.8 percent, to 3.8 million, but a decrease in the number of prepaid customers to 1.4 million – a decrease of 15.2 percent – was that the total number of customers anyway declined.

Also, the revenue earned per customer declined Vodafone: 1.9 percent, to 25.20 euros per customer. The amount per Vodafone prepaid customer deserves, declined even more strongly: by 18.9 percent to 4.30 euros per customer. The total turnover amounted to 430.9 million; a decrease of 4 percent compared with a year earlier. The figures have yet to be audited by an independent auditor.


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