Vodafone customers take still cheaper subscriptions




Vodafone customers are going to spend on a mobile subscription. In recent years increasingly This is evident from the quarterly provider. The number of customers that used a data subscription, also decreases despite the introduction of the integrated Red subscriptions.

The average amount a customer spends on a monthly subscription with Vodafone, fell from 40 euros two years ago to 34.80 euros in the last quarter. This is a decrease of 13 percent. For prepaid users the decline was even stronger, which gave an average of 5.30 euros per month, a third less than two years ago. Vodafone Group then also reports that prices in the Netherlands are under pressure. “Performance in several major markets such as Germany, the United Kingdom and the Netherlands remain under pressure due to increasing price competition.”

The introduction of Red subscriptions in March of this year seems to have a decrease in the number of customers with smartphones that take their data subscription also led, that fell from nearly three-quarters to two-thirds two years ago now. There seems to be a group of customers who have a smartphone, but do not need mobile internet.

Using SMS appears to decline than in other countries. Netherlands at Vodafone faster Where the number of text messages remained about the same in many countries, increased or decreased slightly, halved in the past two years, the use of SMS to Vodafone. Only in Spain the decline was equally great.

The data used in the Netherlands increased it most. That was two years of about 1.1 million GB per three months to about 2.8 million GB per three months.

Sales of Vodafone Netherlands fell by almost 5 percent, but according to the providers decreased sales in the whole market even more. Gross profit, EBITDA, rose in the first half of 329 million euros to 342 million euros.

Vodafone Netherlands announced that it is investing in the years to 270 million extra in its networks. “That amount is in addition to the investments that we would do,” said spokesman Joost Galema against Tweakers. Vodafone is known in the coming weeks what it will do with the money



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