W3C shoots proposals advertisers do-not-track




The working group within the W3C that deals with the do-not-track standard has proposed changes to that standard, from a group of large advertising companies, fired. The working group will now continue its existing draft.

The proposals for amendments were made ​​by the Digital Advertising Alliance, which represents various advertising and marketing companies and supported by, inter alia, Yahoo and AOL, reports CNet. According to the group within the W3C, the suggestions of the DAA to ensure a closer definition of what exactly is tracking and exactly what actions covered by the term ‘data collection, storage, use and share. In addition, the DAA suggested that users should use when they do not want targeted ads. A special opt-out mechanism

The working group within the W3C has indicated now continue to work on the draft that was released on June 26 of this year, without including the proposed changes to take effect. The DAA said to be disappointed in the choice of the working group. The alliance believes that the current implementation of the do-not-track standard is not safe enough: it would currently be too easy for third parties to enter without users there really are in the option. In addition, a study found that at least sixty-eight percent of consumers would find time to see. Targeted ads of time fine

The do-not-track option causes browsers to websites through an HTTP header to know that they do not want the browsing behavior is tracked, as much done for advertising purposes. We do this by sending a page is visited. A special header Websites do not have to honor the request of the user and also the option should not be enabled according to the standard specification, the function must be really turned on by a user.

Do not track



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