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Watchmaker Fossil takes wearable maker Misfit about
Misfit, maker of include the Shine-wearables, is owned by the popular watchmaker Fossil. The latter wants the technology behind the Misfit-devices to provide its own watches of smart features.
The acquisition was by both companies confirmed across from The Wall Street Journal. Fossil pay an amount of approximately $ 260 million, which is equivalent of some 242 million euros to recruit Misfit. The intention is that once the acquisition is completed, the technology of the trackers of Misfit Shine activities are included in the watch by Fossil. So while it is ‘normal’ watches ‘smart’ technology gain.
Or the future of Fossil watches are full-fledged smart watches or get only functions built for tracking activity is not yet known. Detailed data of future products were in fact not given, though the first smart watches are expected next year. Misfit-founder Sonny Vu cto at Fossil, and will lead the development of the new wearables.
Meanwhile, the devices Misfit, despite the acquisition in stores. Fossil is further interested in the techniques Misfit is designed to extend the battery life of its devices; so has the Shine 2 an estimated battery life of about six months on a CR2032 coin cell battery.
Fossil is one of the most popular makers of watches, with estimated annual sales of approximately 50 million units. The company also produces watches for other brands. Many traditional watchmakers look for ways to make their conventional watches to build smart watches.
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