Watchmakers do not wish to spoil your reputation connections with Apple 37




Watchmakers do not wish to spoil your reputation connections with Apple 37



This summer could be called summer talk about the iPhone 6 and iWatch. This is the most anticipated Apple products in 2014. In this article we will focus on the clock, or to be precise, about the relationship between Apple and watch brands. CNBC reported on a desperate attempt to win over Apple guide Swiss companies involved in the production hours. Desperate, as these same leaders are not willing to “spoil” their reputation.

People who are involved in the production of Swiss watches are not willing to work on something, like on the iPhone. The reason is that the iPhone, though designed in California, assembled it in China, and this inscription is very far from the famous «Swiss Made», although there were various rumors . In other words, cooperation with Apple has a reputation of companies producing watches. At least so say their leaders.

Agree rarely meet a company whose leadership believes communication with Apple shameful. However, as rightly noted colleagues from BGR, Swiss watches have some special legendary halo , like French wine, German cars, or Finnish mobile applications. The idea that a non-American company may have some influence on one of the main pride of Switzerland, watchmakers unacceptable.

Nevertheless, according to CNBC, Apple still made ​​her, and the former Director of Sales Swiss watch manufacturer TAG Heuer started its journey from Geneva to Cupertino to work on branding iWatch.

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