Wehkamp removes products from comparison Beslist.nl




The large shop Wehkamp has brought thousands of its products Beslist.nl. In this way, from the webshop his dissatisfaction with the new policy of the comparison, that of all webshops want data of all transactions.

Wehkamp is not willing to hand over that data to go to the comparison, writes Emerce. To forward that data webshops Definitely need following an order to insert a tracker on the thank you page. With this tracker, the comparison called a conversion pixel, Definitely get the data in the hands of inter alia the amount of the transaction, which products the customer takes and how much.

The store also has other drawbacks: Definitely want to pay per transaction with the tracker rather than per click. For Wehkamp is problematic because the system does not account for orders that customers send back. Especially with clothing, which says a lot Wehkamp sell that happen often.

With this step, the store will supposedly Certainly under pressure to leave. Idea of ​​the tracker and new way to deal separately The comparison showed already know to stick to the plan, while it also wants to keep. All stores as a customer Smaller merchants are already on the tracker pages, although not all the small shops have agreed. Decides claims that the products of any online stores through which data knows relatively do best, making the stores can better advise how they can generate. Sell more Besides Wehkamp were also Cool Blue and Fonq objection to the new system.


In: Technology & Gadgets Asked By: [15495 Red Star Level]

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