Went bankrupt GT Advanced accused Apple of using unfair tactics




During the trial between Apple and its suppliers failed sapphire glass GT Advanced Technology flared interesting details about the relationship between the companies. In particular, evidence was published technical director of GT Advanced Skvillera Daniel, who claims that Apple used in the process of negotiating a marketing strategy «bait-and-switch», when buyers lured advertising goods with low price, and when you visit the store he is offered a more expensive product .


According to the representative of GT Advanced, in 2013, Apple has forced the company to conclude a “cumbersome and extremely one-sided deal.” Originally Cupertino promised to buy for GT Advanced equipment, which would she manage on your own. But then the transaction mechanism has changed and GT Advanced itself was proposed to buy the equipment, taking all the economic risks themselves.

GT Advanced had to go to the new conditions, as she was asked to agree to the deal in jeopardy, argues Skviller. “Be peasants and sign the agreement,” – said during the negotiations, the Apple.

GT Advanced accused former partner in excessive control, because of which she was forced to divert large amounts of resources on the object in Mesa, jeopardizing the viability of the company. Apple chose the equipment on which it would be impossible to create a product in accordance with the parameters specified in the contract, told Skviller. Proposal GT Advanced purchase instead more suitable equipment, was greeted “with bayonets.” The company called the agreement with Apple «oppressive and burdensome.”

IPhone maker for its part insists that all necessary efforts in order to save a contract with GT Advanced. According kupertinovtsy, fault lies not in what happened to them, and on GT Advanced, be unable to fulfill the agreements reached.


Recall, GT Advanced, which supplied sapphire Apple, last month unexpectedly filed for bankruptcy protection . This caused the collapse of the value of its shares and has generated speculation that the reason for the bankruptcy was the GT Advanced conflict with Apple. In January 2013, one share of GT Advanced cost about $ 3, in July 2014 the share price peaked at $ 19.77. Investors were encouraged by the cooperation with Apple.

However, the stock began to fall in price, when it was reported that Apple will not use the sapphire produced GT Advanced Technologies, in the iPhone 6 and iPhone 6 Plus. After the bankruptcy petition for a security GT Advanced Technologies gave only $ 0.3, now the company’s shares are traded at a price of $ 0.5.

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