What fate awaits the iPod? 57




What fate awaits the iPod? 57


iPod Touch

Apple yesterday reported on the results of the first fiscal quarter of 2014, reporting record revenues, net income, and the amount realized the iPhone and iPad. Can not be said about the line of the iPod, the sales of which dropped from 12.7 million units to 6 million compared to the same period last year.

Falling demand for players from Apple it is no surprise, because the company did not renew the line from the end of May last year. Then from Apple’s online store suddenly disappeared iPod Touch fourth generation, but a version of the fifth-generation iPod Touch 16GB. It was obvious that this measure was rather forced than necessary, “the fourth» iPod Touch does not support upgrading to iOS 7, so selling it was no longer appropriate.

The same applies for iPod nano, shuffle and classic – some of them have not been updated much since 2010, but continue to hold their “place in the sun” , showing off the official website Apple. Is Microsoft can not replace them with something new? Or simply do not want?

Probably the second than the first. Currently revenue from iPod sales is only two percent of the total quarterly revenue Apple. But most interesting is that the company gets more money from their online services, iTunes (8% of revenue) and the sale of accessories (3% of revenues). Is it possible to assume that the last ever bypass revenue subdivision of one of the staples of Apple? Hardly.

Apple’s revenue

At the time, Apple has revolutionized by presenting the very first iPod. Then its players enjoyed enormous popularity, and the situation has not changed even in 2007, when Steve Jobs announced the iPhone first generation. Company for a long time did not forget to quickly update the line iPod, but over the past year and a half you will notice that now it is not a priority for Apple.

It is possible that in Cupertino decided to donate their old products on the background of an early release of entirely new categories of devices. It is, as you may have guessed, about smart watches iWatch TV and iTV, rumors of which the output go to the web for quite some time.

If Apple does not update the iPod and this year, it will likely mean the end of the inevitable existence of the entire line. The only question is whether Tim Cook is ready to go for it.

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