WhatsApp Business will charge for responses after 24 hours

Aug

1

2018

WhatsApp Business is going to ask large companies for a fee per response when the first message from the user is more than 24 hours old. In addition, there will be advertisements from somewhere in 2019 appear in the Status section of WhatsApp.

WhatsApp itself writes in a blog post that ‘companies will pay for certain messages so that they are selective in what they send and chats do not get messy’. According to The Wall Street Journal , which has had contact with WhatsApp, these costs would amount to five to nine cents per message, depending on which country it is all about. It has not been done for the first time two-and-a-half years, when the 0.89 euros of annual operating costs have been scrapped .

For small and medium-sized companies, according to TechCrunch , they can still respond for free to messages from customers after the first 24 hours. That is, if they send two consecutive messages outside the first day, they will pay for that second message.

WhatsApp Business is still somewhat in its infancy; only since January is the app officially out of beta and available to companies, including Dutch ones . The app must use the fact that WhatsApp is installed on about one and a half billion phones to make contact between consumers and businesses easier.

Business customers can set up profiles with, for example, contact details and a description of the company. Typically customer service calls about flight times and parcel deliveries can be treated in chats. For example, qr codes that serve as tickets can also be sent via the app. Companies can only contact a user if they give permission, albeit implicitly by being the first to send a message. Companies can use this new api via customer service applications such as Zendesk, Twilio and the Dutch MessageBird, but there is also the app .

In addition to the costs for messages, a type of WhatsApp ads will be shown on Facebook. They take the form of a ‘contact via WhatsApp’ button that can be placed on the social network with advertisements. Showing ads in the Status section is something that Instagram, also a Facebook daughter, does.

WhatsApp Business

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