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When a toy race track gets real incarnation
I’m sure many of you have played or have seen Jota toy race tracks, where machines are installed in special grooves and go through these grooves applied to electricity. So, the French automotive company Renault in a campaign created in London is not a toy, but it is a real race track, where instead of the little toy avtomobilchikov already used these full-size electric cars Renault Zoe.
Two car Renault Zoe have been specially modified so that you can manage them using the game controllers from the racetrack from the company Scalextric. Since the size of the racetrack turned noticeably more toy for easy management electropenalty was decided to use a helicopter.
Matt Lamprel, digital communications manager at Renault UK, said:
«Zoe – it’s an amazing car, so we decided to hold a special event to show it. Best solution to this problem seemed to us the idea of creating a giant Scalextric track racing on the streets of London, where we could not only showed excellent dynamics Zoe, but her beauty. Ensure that you can watch our video. ”
Despite the fact that most of the video seems to be created by computer graphics, the whole idea really looks very interesting.
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Tags: Renault , Electric .
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