Why Apple can completely abandon the legendary letter «i»




iMac, iPhone, iPad, iPod, Apple Watch – see the difference? Despite numerous reports of insiders, a device called «iWatch» September 9 and not shown. Instead, the Cupertino-based company revealed to the world Apple Watch – the first Smart Watch from Cupertino. Why Apple decided to abandon the classical name for your new product?


In fact, for several reasons. Firstly, the letter «i» in the name of gadgets has always been associated with legal problems – many competitors have tried to copy the idea. The problems began with the first iPhone. In 1996, 11 years before the release of the most popular smartphone in the world, the Israeli company InfoGear patented the word «iPhone». InfoGear later was acquired by Cisco, and the last kupertinovtsy threatened lawsuits.

In addition to copyright problems with the letter «i», some top managers Apple believe that this brand is outdated.

The concept behind the release iProduktov is Ken Segal – director of the studio Media Arts Lab TBWA, which over the years has collaborated Apple, and author of the slogan «Think Different». According to Segal, Steve Jobs originally wanted to name the computer iMac «MacMan», but he insisted on its version. On the sidelines of the options discussed decrypt the legendary «i» – «imagination» (imagination), «personality» (individual), «Inspiration» (inspire), «learning» (instruct) and others.

“Given the strength of the brand, the decision to abandon the prefix« i »Apple was given a hard time. But in this way the company easier to protect their intellectual property. Yes, the corporation has released a variety of products such as iMovie, iBook, iPhoto and others. But none of Apple, including Steve Jobs, did not expect that the company will enter into the world of consumer electronics, and even so organically, “- says Ken Segal.

“For Apple, it is advisable to use something that can not be stolen, and more explicitly on its core brand, – he added. – Add the name of the logo in the products [Apple Watch] – it’s great. ”

Recall that on September 9 at the presentation of iPhone 6 were shown two new product without the letter «i» – Watch Apple Watch and payment system Apple Pay. From brand iPhone kupertinovtsy still decided not to give up.


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