## Why Apple does not round the clock? 52 Analytics

Sep

21

2014

Apple-Watch-vs.-Motorola-Moto-360-Samsung-Gear-2-Neo-and-Pebble-Steel

Immediately after the announcement of Apple Watch the entire Internet filled lamentation for the fact that they were not round, but “only” square. And traditionally the most distressed those who are not familiar technology Apple. I have my own thoughts (not to say that it is absolutely non-trivial) about why is it that Apple Watch is not round, and in this article I want to share them.

Reason squareness hours actually banal and is that engineers Apple, before thinking “how”, first ask yourself the question “why?”. More precisely, this question gave a powerful team of product managers, who then give the problem to the engineers. Before you do something because it is “beautiful” or “popular” at Apple think, as far as necessary for the user, and whether it is convenient to use.

Axiom: on the small screen of portable device, the interface should be effective to provide the user with the necessary information.

The first reason why Apple does not round the clock – explains the picture.

circle

If we take the square and the circle with the same linear dimensions (say, 1 conventional unit), the area of ​​the square will be 1 square unit growth area of ​​a circle is approximately 0.79 m. y. e. That is just one area of ​​the screen will be lost more than 20%, which is only partly compensated by the “beauty”.

If you think a little more, there is the problem of packing the pieces on the plane (often referred to as the problem of the floor), of its decisions to mind that there are only 3 correct figures that cover the area completely: triangle, square and hexagon. Circles tiled area is not possible.

circle-packing-574×347

This leads us to an understanding of the interface, built on community – is ineffective. It can be used as an auxiliary, as is done on the main screen Apple Watch, but as the principal it is clearly not appropriate (see. Axiom given above). On the basis of the terms can be analog clocks, pedometer or a compass, a little thought – weather app or, for example, a widget that shows the last tweet. Any more complex interface is based on the rectangle will look strange and often inefficient to spend place. Imagine a round calendar or calculator. Any attempt to build the same interface with rectangles on a round screen – will lead to even greater loss of usable space, which in a circle and have 21% less.

In addition, Apple need to start at Apple Watch for them to be available as much as possible applications, and this for a while before running them must be granted to all comers announced during the presentation WatchKit. Developers will be very “glad” if they have to learn a whole new concept of building an interface for hours, based on polar coordinates, as well as inventing entirely new approaches to the construction of a GUI for a round screen. Clearly, this is not that impossible task (and that is possible), but it significantly complicate the task of adapting existing applications and would reduce their number at the time of launch. And it’s not something that I would like to Cupertino .

Thus, it becomes clear that the clock from Apple – is not just a device-companion for smartforu to display notifications. Apple creates a new independent unit with its application scenarios.

Incidentally, I wonder how many actual applications will be adapted for Moto360, except those that make the developers Motorola?

In fact, if you think more broadly, the principle of “why?” – Is generally dominant in the development of the basic technology Apple: any device first pondered at scenarios of its use, and only then engineers think about how it will be implemented in hardware. Why Apple does not tend to use mobile devices as much as possible gigahertz, gigabytes and other figures, as the final user is not the figures, and use. To the question “how much memory on the iPhone” the correct answer – “enough”.

In favor of this thesis work by the simple fact that the company level, if necessary, Apple could equip their devices with any iron. You can look at the MacBook Pro, use cases which involve the greatest possible power, there Apple always uses the latest developments Intel, introducing them more often than the first.

Apple has a clear understanding of your target audience, and fans tsiferok it does not fall. As has already been written on the Internet, “if Apple disappoint you, why are you sure that she was going to enchant it for you?”.

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