Why cancel social networking chronology in the presentation style updates?




In the events leading over the last short period of time, some of the social networking angered users and resentment because of their tendency towards abolition of the Style Watch updates according to the chronology of her, and doing rather than by displaying updates, according to the so-called timeline Khwarizmi Algorithmic Timeline.

This term is called view updates according to the accounts (mathematical algorithms) carried out by social communication networks automatically, to estimate what attracts the user’s attention more, and was introduced at the beginning of the timeline for the updates, regardless of the timing of its publication.

The most prominent followers of this method is Facebook, where you view the publications according to numerous accounts, including things like friends, which interacts with the user frequently Usually, the number of Likes on a specific publication and the proportion of user’s friends fans in the same publication, the number of posts the publication, the type of the same publication, and whether it belongs to a class user interacts with a lot normally, such as news or video clips, or otherwise. There are many other factors used by Facebook, including the time of publication, but time is one factor of several factors that are Tthagiha according to a complex algorithm does not know the details or the way they work in full, but this algorithm that determines what should be displayed at the top of the timeline, and what should introduced later for it.

Although Facebook added a few years ago an option to browse publications from newest to oldest, according to the order of the actual dissemination, at the request of many users, but the user Atvaji and without warning upon his return to Facebook that the timeline automatically returned to the traditional style of presentation (Khwarizmi ) and may not pay attention to it, but after a period of browsing, so he must re-activate the display style schedule, only to lose it again after closing the Facebook and come back later, not to mention that this feature is available in the Facebook Web site and not within the application for smart phones.

It is clear that Facebook wants to impose a method (Al-Khwarizmi) does not favor the transmission of its users to browse according to the chronology.

But it’s not just on Facebook, but we’re seeing social networks previously relied on chronology beginning to move now to display algorithmically updates, most notably Twitter and Anstagram.

When the information was leaked a while ago that Twitter plans to move to Khwarizmi method, it sparked rumors of a wave of anger is unprecedented among users of the site, such as Twitter Serving not only thanks to the already famous display updates in real time. Even the angry users launched the famous tag TwitterRIP # which refers to the (death) Twitter in case proceeded on the move.

Fortunately showing that common was partly wrong, as the company added a feature that allows display algorithmically updates as (important) at the top, with the possibility of disposal when the user updates the timeline manually, as it can disable the feature from the settings but Twitter has hinted that the feature will become non-disabled from settings in the future after the end of the pilot launch.

Last entrants on the line (algorithms) was Anstagram owned by Facebook, which announced a short while ago that they will follow this method in their application for smart phones, and it seems that this will not be optional , according to the company said , sparking a wave of indignation tidal between application users who launched a petition collected during days issued more than 327 thousand signatures so far calling for the company to maintain a chronological order to view the images.

Anstagram said that the order of images and video will depend on how the user the possibility of interesting content, and its relationship to other users, and the time of publication. She said that all the pictures will still exist, but in a different order.

But let us return to the base our question: Why do you want social networks to resort to Khwarizmi method and (sabotage) to use the experience of that used by the user?

The reason may be included indirectly within a post Anstagram which announced the change , so she noticed that the user misses up an average of 70 percent of the updates, and hopes that the new view will help the user to see the largest amount of photos and videos.

But if we framed the company said, or tried to be viewed from another angle, we can understand him saying that the company follows: “The decline in the proportion Anstagram use by up to 70 percent!”? Here’s the bottom line, do you suffer networks such as Twitter and Anstagram of the decline in the proportion of use and growth? In fact this is what happens at most and, according to several studies indicated.

What happens is that social networks think (or bet?) That the switch to Khwarizmi method in supply could keep the user within the site or application for a longer period if the service succeeds in providing what interests already interest. Stay longer in turn means see more ads which you want any company depends on advertising the main income source.

The problem is that users hate such a change, especially if we talk about Twitter and Anstagram, and therefore may end up losing companies to more users, rather than maintaining them, which is a dangerous gamble but it seems that the networks want to risk wading in it, part of an ongoing competition to attract the user these days, which is the real capital of any company in the world of the Internet.


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