Why Facebook so like WhatsApp take over




It is difficult for you to set, Microsoft will pay around 5.5 billion euros for the phone division of Nokia and Google places around 9 billion on the table for Motorola, the company that invented the mobile phone. However, the largest acquisition in recent years in the telecom industry is concerned WhatsApp, which according to Facebook is worth 11.6 billion euros – and the staff gets together once a few billion in equity if they stay for a few years.

Those are staggering, almost incomprehensible amounts. In comparison, if Zuckerberg had made to the Dutch treasury, such amount we have cut down a lot less.

For Facebook, it is also a lot of money, the company itself is about ten times as much as the purchase price. Founder Mark Zuckerberg takes this acquisition so a huge risk, but why would Facebook WhatsApp so eager to take over? Tweakers delved into the world of chatting on your phone and discovered the billion game behind the struggle for chat messages that we send each other every day.
Your chats are worth billions

Jan Koum, WhatsAppMark Zuckerberg The story, though not yet verifying that WhatsApp-founder Jan Koum last week on Valentine decided to agree to the acquisition. He would have gone from Facebook leader Mark Zuckerberg, who just sat at a romantic dinner with his wife to the house. He interrupted dinner to say he wanted to go on the acquisition and during the dessert they would have discussed the details. It is a typical Silicon Valley story, there are going billions over the table while eating chocolate-covered strawberries. Such anecdotes should call an almost Dutch atmosphere, they’re delicious just stayed.

However, the acquisition is anything but ordinary. The amount is exceptionally high, though it does not come out of thin air. It is part of a trend that has been going on for a while. Take, Viber, the origin of Israeli app for video calling that around 100 million active users. Viber is smaller, growing less rapidly and is overall less successful than WhatsApp. Moreover, it is not American, what kind of saves on acquisition amount, and yet paid the owner of Kobo 650 million for the app. Snap Chat, a service that lets you send after a few seconds disappear messages would have been with amounts between 2 and 3 billion bandied. In takeover talks

The market for chat apps has not yet crystallized. There are several companies that can be quite successful. In the Netherlands WhatsApp dominant, as in many other European countries. In countries like India, China, Japan and Indonesia is different. Services like WeChat, Line, KakaoTalk and many other have at least tens of millions of users. Then there are smaller alternatives, such as the Dutch eBuddy XMS, which was held for almost no money from Booking.com.

Chataspps: Hangouts, BBM, FB Messenger, WeChat and LINE From left to right: Google Hangouts, BlackBerry Messenger, Facebook Messenger, and WeChat Line

Also try the big Internet companies, brought his BlackBerry Messenger out for iOS and Android, Google came up with Hangouts, Apple has iMessage and Facebook limelight for a while on the road with his own messenger. Then the providers not even steam come because they want the position they have lost by sms recapture chat services.

In short, anyone who has played, plays or wants to play in the telecom industry, a role is busy chat apps, it’s literally a billion dollar industry. That partly explains why Facebook so like WhatsApp wanted, but there is an even more important reason. That’s the same as the argument that all the companies in the battle for the chats go on your phone, they all think that follow-chat apps for your phone social networks like Facebook will partially or completely.

The problem with social media sites like Facebook is that they are built to communicate with friends, but then partially or completely in public. Not everyone, however, wants to communicate in public. Many friends prefer to speak to each other in the relative private environment than a group on Facebook.

Now have a Facebook Messenger, but that remains a chat app on Facebook. Not for nothing to say to each other that they send Dutch a appje ‘or go’ aps’; Facebooking is a completely different verb. Facebook buys with WhatsApp part of his own future. After all, the mission of Facebook is people to share things and connect people. If in the future, increasingly via chat apps instead of using more ‘public’ social media like Facebook, the company would no popular chat service condemned to a role in the margin.
WhatsAppWhat has changed?

Instagram WhatsApp leader Jan Koum in his blog post about the acquisition quite definite about what changes for users: nothing. Certainly in the short term is credible. Facebook Instagram took over in 2012 and it has changed relatively little, it has become a photo app for Facebook.

WhatsApp however, has a totally different way of making money than Facebook. WhatsApp asks users after the free trial period has been extended, a contribution of eighty cents per year. Almost forever In return, there are no ads in WhatsApp and no in-app purchases, such as stickers, which competitors such as Line and WeChat earn a lot of money. Facebook already offers its services free of charge to users, and then earn money with ads based on personal information.

A little change is also needed it. WhatsApp works unlike many competitors only on phones and not or only with detours on tablets and desktops. That was no problem during the rise of WhatsApp but an instant messaging service of the future must be everywhere and so Facebook probably sees that too.

Or something changes, WhatsApp is no longer an independent company. The decisions on the direction of WhatsApp are the responsibility of Facebook, which has a radically different philosophy than WhatsApp itself. It can go either way; Facebook adjusts its strategy to meet or get WhatsApp WhatsApp is a radically different app.

Hyves The acquisition of popular services that are based on social communication is a risky decision. Just ask TMG, that more than 40 million at the peak paid for Hyves and now sits with a virtually worthless platform. The fact that Hyves was owned by a company that also operates The Telegraph, did a lot of people decide to leave. It was the last straw.

The image of Facebook is not much better than that of De Telegraaf. However, Facebook is an influential platform and there is no credible alternative. That’s why people continue to use it, but a lot of love for Facebook is not there. Zuckerberg’s radical ideas about privacy and the noise and irritation on ads lead to many Facebook users do not begrudge success.

MySpace WhatsApp is indeed a leader, but there are plenty of credible alternatives. People have no specific binding with WhatsApp, when their friends change, they will also change. Facebook should avoid under WhatsApp chat apps becomes a kind of MySpace, the once dominant market leader with a spectacular acquisition by News Corp. lost the battle of Facebook. Finally,

WhatsApp dropped in recent years, the telecom industry on its head. Thanks to services like WhatsApp run new subscriptions to telecom providers no longer texts and minutes, but the speed and amount of data that you decreases. In many subscriptions, you get unlimited texting now ‘free’. In addition, we use WhatsApp different than we have ever done. With SMS Groups of friends, relatives and colleagues chatting incessantly in group discussions on devices they have with them all day, something that seemed impossible just six years ago.

It seemed a matter of time before WhatsApp would fall to a takeover. Prey There is a business model behind WhatsApp, but any business that runs on venture capital in Silicon Valley has a few ways to make money. Investment within a few years An IPO and an acquisition are two of the most common options.

The question is what’s going to happen, but Facebook does in any case advisable to leave. WhatsApp alone The less WhatsApp looks like a Facebook product, the less the burden will have Facebooks negative image. How long the earning of paying users sustains led by Zuckerberg, is of course a different question.

Facebook is in any event not going to disappear. From the scene The acquisitions of Instagram and WhatsApp, and the rumors about Snap Chat show that the company thinks beyond its own platform. Facebook lays the ground for a longer life than his own service, even if the company has to grope for a appje. Particularly deep into their pockets

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