Why Samsung arranges presentations before Apple

Jan

12

2019

Opinion:
The other day, Samsung revealed the date for the presentation of the new Galaxy smartphone – as reported in the teaser of the manufacturer, the event will take place on February 20 during the Unpacked event in San Francisco. Thus, the South Korean giant specifically decided to hold its presentation a month before Apple, which will probably also introduce new devices, but in March.

Samsung often likes to compare its new products with Apple’s smartphones, and this time it probably won’t do without a comparison with the iPhone XS or iPhone XR . According to rumors, the Galaxy S10 will not have a characteristic “bang” for many devices, and the external differences from its predecessor will mainly concern the camera, which will be placed in the upper corner of the display. Also, the South Korean giant will show the Galaxy S10 + with a 6.4-inch display (vs. 6.1 inches in the regular version) and the Galaxy S10 Lite. Nothing like? Apple last year also showed three new iPhones, one of which was “budget” in comparison with the others.

Obviously, Apple’s main competitor delivers a special presentation earlier to be the first to surprise potential buyers with new technologies. Many under the impression can immediately buy the Galaxy S10, without waiting for a similar device from the “apple” of the company. Apple is expected to showcase a new iPad mini in March. Samsung wants to drag the blanket over so that less attention is paid to Apple’s new products. Moreover, the event will be held in the midst of the MWC.

At this time, Apple will not report on sales of the iPhone, but its main competitor is not all smooth. Samsung’s operating profit in the last quarter also fell, and the company’s mobile division turned out to be almost unprofitable. Galaxy’s “stable sales” did not help the corporation bypass the Cupertino-based company in terms of revenue. In comparison with Samsung, we can say that Apple still had an “average” quarter. Especially in the next three months, the “apple” giant will obviously sell much more than an iPhone. But whether the success of Koreans is waiting is hard to say.

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