Why the new iPhone will be sold worse iPhone X

Aug

22

2018

In 2017, Apple released its most expensive and with it the most popular smartphone in its entire history. But will the company be able to repeat the success of the iPhone X this year? Many experts agree that the demand for new Apple flagships, which will be shown in September, will be much lower than expected, even despite the lower selling price.

According to analyst of New Street Research Pierre Ferrague, Apple has not been able to surprise the consumer for a long time. The success of the iPhone X was due primarily to the updated design for a long time, the frameless OLED screen and the innovative Face ID recognition technology. While this year Apple will show absolutely “standard” devices – with the usual design, but with the best hardware component. For many buyers this is clearly not enough to again spend a significant amount for a smartphone.

According to Pierrot, the drop in sales this year will also seriously affect the value of Apple’s stock.

iPhone X sold well and brought the value of Apple’s securities to a historic high. Based on today’s forecasts, updating the line will be more evolutionary than revolutionary, so do not expect anything significant.

However, the decline in quantitative sales of smartphones is a global trend. This phenomenon has been observed for a year by all major producers. Users are less likely to change their devices, as technology has evolved to such a point that even budget smartphones are sufficient for most everyday tasks.

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