Why Tweakers has another cookie wall?




Tweakers get another cookie wall, not because we are so hard to jump, but simply because it must. Our parent company De Persgroep Netherlands fact had a threatening letter from the Authority for Consumers and Markets.

Although we at Tweakers and De Persgroep more often get letters with some threatening legal language, this is one of a different caliber. One that we can not easily ignore and which to not listen irrevocably a hefty fine, rising to nearly half a million euros would bring. That’s why we chose eggs for our money; on Monday he is back with a vengeance: the cookie wall.

Let’s be honest about it; We are not happy about it and not proud of, but we see no other option. To be clear: apart from a large window where a surfer again indiscriminately ‘ok’ can click on Tweakers is nothing changed. We do not suddenly go differently with banners, your data, or other than this.

Tweakers is obliged to request permission from every visitor to place tracking cookies. These cookies are commonly used on commercial websites to serve advertising and measure. Tweakers also makes use of it. Now the ACM has decided to enforce the law, Tweakers has a choice to make: what to do with visitors who do not want to accept cookies?

We have chosen to visitors who do not accept cookies, do not leave. Without cookies would make it serve no banners. Our advertisers also place cookies and even cookies that are only used to determine how often someone sees a banner, under the authorizing legislation. The only way we can guarantee in today’s ad world that no analytical cookies get there is by adverts to visitors that do not accept cookies completely off. And we do not want.

Obviously, it is technically possible to show a visitor who does not accept cookies a version of the site without ads, but that is not an option. What we want is to keep Tweakers free and that can only happen if we have income. A site like making Tweakers and maintenance costs money, and for that we depend on, among other ads.

We understand that you may have expected from Tweakers implements which only offers the possibility to exclude tracking cookies, but we have deliberately chosen this approach. The discussion we obviously go out of the way, but we find it important to emphasize that Tweakers not do this to annoy visitors.

Ideally Tweakers had seen that we were so big and powerful that we could enforce handedly new rules in ad land, but the reality is different. With 100 million page views per month, we are actually nothing more than a drop in a huge ocean. So although we can best exert influence on certain issues, such as a closing cross leave something bigger make or enforce that loads a banner without audio, unfortunately we can not change the behavior of the major ad networks.

It would be easy to give the ACM blame here, but Tweakers has chosen to implement it this way. We have done that because revenue banner really important for us and we think it fair to ask visitors that they, in return for the free use of the site, see our ads. For good turn deserves another.


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