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Windows 10: Last Chance for Windows Phone
Windows Phone withers, and the capitalization of Microsoft is growing. Investors believe in the idea of Satya Nadella, who calls the mobile platform “only part of the ecosystem.” Does this mean that the days are numbered smartphone on Windows? Perhaps there is still a chance. Experts Vestifinance believe that everything will be decided after the release of Windows 10.
Attempt number 10
Windows 10 release is scheduled for late next year, should allow software developers to write code for every device with the smallest differences for SoC systems and traditional computers. Somewhere we have heard it …
Remember how much talked about Windows Phone during startup of Windows 8? Then it seemed that Microsoft has managed to create a single operating system, and very soon the same application will easily run on any device. Then people started to get confused in the names: Windows 8, Windows Phone, Windows RT – all too much like the old time: for each devaysa its own version of the OS.
At some point, all this has become a headache for Microsoft. Members were unhappy with the mobile platform, and Windows 8 is spread rather slowly.
Today, under the control of the new CEO of the company no longer believes Windows Phone as its main problem. The capitalization of Microsoft for the year increased to $ 387 billion. The shares have risen in price from $ 35 per share to $ 46.
Traditional versions of operating systems, cloud computing and other products that can exist as a background on mobile expansion, and in its absence, became the center of attention of management Microsoft. In parallel, was quietly “buried” brand Nokia.
The market share of Windows Phone in the II quarter of this year was miserable. Android (85%) and iOS (11%) left the rest of the players to only 4%. And experts Kantar Worldpanel ComTech argue that one of the most important markets – the Chinese – the share is only 0.4%.
Once again, we note that Microsoft’s strategy may involve a gradual exit from the assets in the market gadgets. Satya Nadella already said that Steve Ballmer perfect acquisition of Nokia does not seem to him the ideal solution.
Revive the app store
If the smartphones and tablets on the Windows platform to be, then that’s probably the main problem to be solved before the launch of the tenth version of the proprietary operating systems: Microsoft needs to convince users that it is a normal application store, which are ready to work with partners and in which have all the necessary programs. Simplified procedure for writing code for different versions of Windows 10 and just can allow you to resolve the problem.
In the Windows Phone Store and Shop Windows at the moment about 500 000 applications. However, unlike Apple, rigidly content filter in his shop, at Microsoft’s mobile software point of sale are too many products of dubious origin, older versions and copies of well-known services.
Everything will be decided in January
January 21, Microsoft will demonstrate the capabilities of Windows 10 . According to insiders, the presentation will participate Joe Belfiore, head of Windows Phone. If you find that applications written for different versions of Windows 10, do virtually indistinguishable in terms of code, can be transferred to the company store programs from the usual Windows, which will improve the overall quality and content and make it more diverse.
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