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“With Windows 95, Microsoft keeps us fresh ‘
Above the Times headlined nearly 20 years ago after the introduction of Windows 95 on August 24, 1995. The media hype around today was old operating system at that time was unprecedented with the title of Stones song “Start Me Up” as an advertising slogan.
‘Start Me Up’, or the arrival of the start button to start programs, was where the whole campaign was about. This is not surprising: the OS comes out at a time when the computer world is changing very rapidly, both hardware and software. IBM’s OS / 2 Warp is then seen in the media as a worthy adversary who might gain significant market share. Apple is struggling and can barely keep their heads above water. As icing on the cake came the self-writable CD ditto player in the consumer market. For a few thousand guilders could anyone describe themselves CDs, a disturbing development for software makers’ AD writes in January 1995.
Two weeks before the release of the new OS Trouw also headlined: “Windows 95 is already illegal in the market”. According to the report were illegal CD-ROMs for 65 guilders by mail order be won. The official selling price would be 199 guilders.
Meanwhile, Apple gets’ lost in the Windows hype, headlines the NRC Handelsblad two days before the day that people in tents for shops are to get the new operating system. The market share of the company from Cupertino shrinking by 9.4 percent in 1993 to 8.1 in 1994. Earlier that year, Apple is trying to enforce a sales ban for Windows 95 because it is too much on the “computer graphics menu Apple” seems, Trouw writes in February 1995.
“Midnight Madness in American computer stores’ NRC Handelsblad in the evening edition on August 24, 1995. It is part of a publicity stunt where software stores in America the OS from 12 o’clock at night may throw in the sale. The total cost of the publicity are estimated to be around a billion dollars.
Which Microsoft wants to keep us sweet in 1995? The author of the Volkskrant Article Peter van der Landen states that Microsoft Windows 95 will pave the way for the introduction of the superior Windows NT. “A strategic masterpiece,” Van der Landen.
In the first week many steps already to the new OS. According to a source in the Times of September 8, 1995 get even “ten percent of users’ to Windows 95 in the first week. The operating system was available on CD-ROM or on 13 floppy disks.
Microsoft Windows 95
Still, Windows 95 is a game changer. It was for many people the first transition from MS DOS to a graphical environment. Windows 3.1 and Apple Macintosh were used, but the average consumer began his WordPerfect yet “wp” to type in the dos interface.Viewing:-176
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