World Cup final creates records on Facebook and Twitter




The final of the World Cup in Brazil is on Facebook and Twitter ensured use records. On Twitter, the record number of tweets per minute were broken, while Facebook interactions around an event saw more than ever.

Both Facebook and Twitter announced Monday that the World Cup final led to spikes in the use of social networks. Facebook made ​​88 million people worldwide to 280 million ‘interactions’, which is a bijeenraping of posts, comments and likes. This is the World Cup final the most talked about sporting event in the history of Facebook. The previous record was the Super Bowl XLVII 245 million interactions. Held in 2013 The global football tournament was already popular on Facebook; June 30 was Facebook already known that more than one billion interactions were already placed on the World Cup.

Also on Twitter was the popularity of the World Cup clearly visible . A total of 31.1 million tweets posted about the contest. The tweets-per-minute record, during the semi-final between Brazil and Germany was once been broken, it was during the final between Argentina and Germany based on more than 618,000 tweets per minute. That number was reached at the end of the match, it was clear that Germany was the new world champion. This effect is also seen in a special, based on geotagging heatmap to Twitter after the final published .

The World Cup caused a large increase in the tweets-per-minute record compared to the previous record, which stood in the name of American MTV Video Music Awards 2013, where the number of tweets per minute during the occurrence of Miley Cyrus about 360,000 went. For this was the record include the re-election of U.S. President Obama and the occurrence of the Spice Girls at the closing ceremony of the 2012 Olympics in London.


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