WSJ: Tim Cook Apple approved the establishment of electric vehicle last year, 1,000 employees connected to the project




Rumors that Apple is developing an electric car, go for a long time. Now, however, several major US media practically have no doubt that this information has the real implications. The project under the code Titan, allegedly already gathered many experts Apple.


Interestingly, the existing conceptual design using body type “minivan”, and traveling about on the roads of prototypes based on production cars of another brand vaguely hinted at it. According to the Wall Street Journal, the secret work for the production of electric firm engaged team, which includes approximately 1,000 employees of the corporation.

Research laboratory, where the project is being developed, was created at the end of last year, after Apple introduced the new iPhone and Apple Watch. Trying to create your own car can dramatically change the company’s business – Power supply cars with a full range of software services are considered to be one of the most promising niches for the development of technology companies.

Some of the staff Apple, involved in the development of the “electric minivan”, has been in business trip to Austria, where they met with representatives of the European manufacturers of components for premium cars. The idea of ​​creating a car in Apple discussed long before the emergence of iPhone, as admitted three years ago, Phil Schiller, senior vice president of marketing. One member of Apple’s board in 2012 even mentioned that Steve Jobs wanted to create a car.

On the development of electric vehicles, Apple could take years, and not the fact that it will be decided to release it. At least that has similar ambitions Google recently admitted that she would like to have partners from the car manufacturers, and the last are convinced that their own to master this task Google is unable to.


Apple recently hired head of research and development center Mercedes-Benz in Silicon Valley Johan Yungvirt, evidenced by his account on LinkedIn. In addition, the company actively employs experts in the field of robotics, with experience in the automotive industry. It is unlikely that they would have required the company to develop a car entertainment system, so that the project Titan is quite right to life.

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