Not all brands are officially represented in Russia. If you look at the electronics market, the popular smartphones in China Xiaomi we sell modest amounts, which is not surprising. Mark is known for a very limited number of users, the majority of Russians has no idea what are the features of models from this manufacturer. In short, the products has earned the reputation Xiaomi edakogo diskanutera. When a very low price offers a very functional device. They are not quite correct to compare with the models of the family Nexus, which have become much more expensive this year alone.But in general, the situation is very similar, the fact is that almost top features offered at a price models of the middle class. At the same time you can not just go to the store and buy new. Numerous stalls or more civilized decorated interiors of communication often represented only older models of the company. For example, Xiaomi Mi3, while the flagship Mi4 real rarity. In some very rare cases, it can also be found, but in this case it will ask for quite some money, but not the price that is listed in the online store Xiaomi. Politics brand is that the emphasis is precisely the Internet, online saves a lot of money. No need to pay for the rental shops, do not need a sales force, and simplified logistics problems finding storage space. The costs of doing business are minimized.However, the company store in Beijing at Xiaomi still there. It is located very close to the office of the company on the outskirts of the city. Given that by itself the capital of China is very large, the distances are large, the journey from the city center in a remote corner becomes a real adventure. For comparison, the competitor Xiaomi – brand Meizu – in Beijing alone can find a dozen shops. Not to say that they are at every turn, but against an opponent is not so bad.The brand shop is located on a street that ends up not working at the moment the bridge, travel on it is closed, it is actually a dead end. In the farthest corner of the area with new buildings do not want to drive a taxi, subway there. Therefore, the road goes in one end of a very long time, given that catch a taxi becomes a problem. In addition, the navigators have no local drivers, the address data store introduced them to a standstill, it is simply not understand where to go. As a result, go to the retail store makes sense except that a true fan of technology, which has a decent margin of time, the phone with an Internet connection and a great desire to see live store Xiaomi. The question is, why go this far? Still interesting to look at what it has to offer actively developing a brand that in China in terms of sales already went to third place. According to Bloomberg, which in turn refers to the representative of Xiaomi, for 2013 it was shipped almost 19 million smartphones this brand. And for the first half of 2014 the figure was about 26 million units. The company plans to put on the market 60 million smartphones by the end of this year.On the plates can be found on products from an online store. Unfortunately, in the boutiques choice much more modest, presented live far from the entire range that produces a Chinese manufacturer.Sellers bit, but the staff is friendly, everyone is ready to answer questions and tell you about the device. English knows not every young Chinese, so you must take this into account when going shopping.Xiaomi smartphones was not available, neither the old nor the new models, only the demo samples. If you need a mobile device, then it must be ordered from the online store. Corporate tablet in the offline store you can buy without any problems. Galore presents different covers and removable cover, headphones, toys like remote-controlled machines.As a result of reading the Shop by interesting things, it is time to pay for purchases. Using a smartphone scans Mi3 dealer orders on the phone screen it will show a list of products and prices. Then comes the unexpected moment. Company to simplify life for themselves, but not for buyers. To purchase a product, you should map of Union Pay, which is used in China. Neither Visa, Master Card or the store did not accept. Cash also do not take. No cards, no charge. It is good that this issue was known in advance, the card has been issued in one of the offices of the Chinese bank. By the way, it will make the request of any visitor, including a foreigner, you just fill out a form on the site and attach your passport as a document. In our case, from the date of registration of the questionnaire to get the card on hand took about 1.5 hours. I do not know whether it is a common practice, whether the particular individual case. In any case, without the card Union Pay in store Xiaomi go shopping just makes no sense.All his behavior Xiaomi alludes to the fact that the emphasis is only on Internet sales. No wonder the company regularly reports about the stunning figures for second sold ten thousand tablets. But here, everything is arranged very cleverly. In theory, anyone can visit the company’s website and apply for a purchase. However, in practice applications are going for a while, then all items are sold as if at one time. And it seems like you can buy something cheap, but the actual price obtained above, local dealers are also trying to make. And in the end product turns out not so cheap.Xiaomi does not seek to increase the range. On the contrary, the company stresses that the period of stay issued by the smartphone market is about 1.5 years, which is quite a lot. Buyer offered related products such as covers, removable panels, which become a means to earn money. But then again, the emphasis is on Internet sales. If you come to the ordinary Chinese shop and ask about the accessories for Xiaomi, there just divorced his hands to the sides. You can buy something for Apple or Samsung, but with the other is the problem.Do not forget about the store with applications. Seemingly menu themes – what’s the big deal. But cheap, but at the same time, a variety of styles, you can earn good money, as the experience of the manufacturer. Services and related services to help make a profit, for example, you can buy a subscription to the creation of a full backup of data in the cloud, or for correspondence.As you know, in the future Xiaomi is planning to develop its activities. Among the dozens of markets, which plans to enter the Chinese manufacturer, there are Russian. There is no exact data on when exactly will the company’s products, but it is expected that during 2015 it will be possible to see patterns in our country. Given that the brand primarily focused on young audiences that are important to the quality of multimedia gadgets, but very critical factor is the price, students and geeks such products are clearly interested. However, there is no exact data on prices, it is difficult to predict anything. Due to currency fluctuations expensive electronics, in such a situation is difficult to assume the role of a discounter. Especially when the same or Lenovo Huawei can offer similar functionality to the device in Russia at prices even lower than in China. On the domestic market situation just did the opposite.In any case, the conclusion is obvious. It is impossible not to see how the growing Chinese manufacturers. This is not the same brand, which is associated with something simple and unreliable, even if there are many productions really artisanal level. But at the same time, high-tech brands put quality standards, forcing to think about their relationship to the product. And it’s not just Xiaomi, other manufacturers from China like Meizu or Lenovo and Huawei also offer many worthy solutions, forcing worry competitors from Korea and Taiwan.


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