Xiaomi Hongmi presented in opposition to the budget iPhone




Xiaomi Hongmi

Chinese startup Xiaomi, known for its high-quality products at an affordable price , has launched a sub-brand Hongmi, user-oriented entry-level smartphones. The presentation of the new brand took place in China.

According to the newsletter of China Daily, the first smart phone brand Hongmi was presented at a press briefing in Beijing. The device is running an operating system Android, equipped with a 4.7-inch screen and a 4-core CPU MediaTek processor with a clock frequency of 1.5 GHz. It also supports two SIM-cards and wireless networks operating in the second and third generations.

Xiaomi briefing

Hongmi smartphone is available for pre-order in the social network Qzone largest Chinese Internet service provider Tencent. Qzone communication platform has over 60 million users. The first batch will go to its customers on August 12. The cost of the device is 799 yuan, the equivalent of 130 U.S. dollars.

Running Hongmi Xiaomi is the first attempt to enter the Chinese market low-cost entry-level smartphones, where the top price level is 1,000 yuan (about 160 U.S. dollars), said the company’s founder Lei Jun, whom many called the “Chinese Jobs.”


The report says China Daily that officials Xiaomi, wished to remain incognito, bind the “birth” of a new brand (Hongmi) with the preparation of a new price trend in the smartphone market. This is preceded by notification of readiness Apple cut the price of the popular iPhone by issuing new budget model . Apple’s new product should attract even more users, including those from China.

People gravitate towards cheaper, but the performance of the smartphone, sure Xiaomi.

In June, a Chinese company announced plans in 2013 to double smartphone sales of own production from 7 million to 15 million, hoping to cut the ground from under the feet of its competitors, with which it believes Apple and Samsung. Plan to achieve this goal by expanding markets.


Meanwhile, Samsung predicts slowdown in the smartphone market.
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Tags: Apple , Hongmi , Xiaomi , China , Smartphones .

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