Xiaomi opens European webshop




The Chinese manufacturer Xiaomi Mi-products are going now marketing it in Europe. Primarily concerned with the Mi Band fitness tracker and other accessories. Europeans still have provisionally set without the Mi-smartphones.

This made the head of the International Department of Xiaomi Hugo Barra yesterday at the Mobile World Congress in Barcelona announced. According to the blog Techinasia resemble the European plans of the Chinese company on the tactics Xiaomi also in the United States applied: Xiaomi wanted on the US market first profile as a lifestyle brand with wearables.

In addition to the fitness tracker Xiaomi will sell his earphones and Power Bank batteries in Europe. The reason that Xiaomi will not bring its smartphones in Europe in the market could have to do with the weak patent portfolio. This allows the company may be faced with high costs for licenses and legal action.


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