Yahoo buys advertising company Flurry




Yahoo has taken over the advertising Flurry. According to rumors, Yahoo would be approximately $ 200 million, about 147 million have paid for. Acquisition Yahoo wants to strengthen its position in the market for mobile ads with the acquisition of Flurry.

Flurry, which was founded in 2005, analyzes the behavior of mobile Internet users. So Flurry can personalized ads in apps for example. The company reports that more than 170,000 developers use the advertising platform and obtain monthly user data from more than 1.4 billion mobile devices. The Flurry platform would be used. In more than half a million apps Among others, the BBC, Skype, Snap Chat Zynga and its customer.

Although Yahoo does not want to mention the acquisition amount reported The Wall Street Journal that the acquisition cost about $ 200 million, or 147 million euros would be. Yahoo wants in their own words with the acquisition of Flurry grip on the mobile market given so as not to become. catch up to companies like Google and Facebook bigger Yahoo adds that revenue from mobile ads in the past year have doubled. The average Yahoo user would also be 86 percent of his time in apps on smartphones.

In: Technology & Gadgets Asked By: [18433 Red Star Level]

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