Yahoo buys Tumblr for 1.1 “instagrama”




Yahoo buys Tumblr for 1.1 “instagrama”

Yahoo Tumblr

According to the Wall Street Journal, the rumors that the corporation Yahoo is preparing to acquire Tumblr service for $ 1.1 billion, would soon become true. Such a decision ruling circles of the acquirer recently became known during a press conference in New York.

The source refers to “the people involved in the issue,” but their “testimony” only confirms earlier rumors. Another resource on Thursday Adweek mention “sources familiar with the negotiations,” and noted that the deal will end soon.

The future acquisition fits into the strategy of the current CEO Yahoo Marissa Mayer. She is working with Yahoo on the post less than a year, but under the guidance of Meyer company has acquired a number of smaller companies. Among them, the site of social recommendations Jybe, application news Summly ( Good start , but stupidly spent), as well as a developer of mobile games Loki Studios.

There are also rumors that Yahoo is looking for intimacy with Apple . Maybe – better integration of services into the mobile shell “apple” giant. Note also that the cost of Tumblr in the course of this transaction exceeded the cost of another major service – Instagram, Facebook previously purchased for $ 1 billion .
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