Yahoo is looking for intimacy with Apple




Yahoo is looking for intimacy with Apple

marissa mayer

Leaders of the two major technology companies came to the table to discuss the possibility of closer integration of Yahoo services with mobile devices Apple, in particular the iPhone and iPad, told the American newspaper The Wall Street Journal unnamed sources, relevant to the subject. Plans to strengthen the portfolio of applications chapter Yahoo Marissa Mayer stated more than once .

Some of the applications pre-installed in the iPhone, have been using data services Yahoo! Finance and Yahoo! Weather. For data stored on servers Yahoo, also calls voice assistant Siri.

If Yahoo is trying to increase traffic to their sites, the Apple – less dependent on services of Google. In the past year, Apple has refused map service Google in favor of its own. It is also worth noting that the search engine company Yahoo has adapted the Microsoft.

At the same time, the senior vice president of Apple’s software and web services Eddy Cue said that the company is not ready to sacrifice the quality of search results, and Google’s search engine is the best choice in this regard, sources said.

For Yahoo closer partnership with Apple, which, according to experts, this year put on the market more than 200 million iPhone and iPad, can contribute towards a significant portion of web traffic to his side and, as a consequence, increase the presence in the market of mobile content .

The company Yahoo has no choice. Not having its own operating system, web browser, social networking and mobile devices, Yahoo has to seek partnerships on the side.

About imminent deal too early to say. According to the publication Bloomberg, Apple holds regular meetings with other companies, discussing the issues related to the introduction of Internet services to the operating system iOS.

While none of the companies did not comment on this information.

Meanwhile, Apple is preparing to launch in the production of two new iPhone .
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Tags: Apple , iPad , iPhone , Yahoo .

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