Yahoo is” working to convince the “Apple” to abandon the search engine “Google”

Apr

17

2014

Work, “Marissa Mayer,” CEO “Yahoo” on a plan to persuade the company “Apple” abandon “Google” as an engine the default search in its favor “engine Yahoo,” according to the Web site, “Racod” Re / Code, citing sources inside ” Yahoo. ”

The Web site said that Meyer and senior vice president of products, mobile and emerging with “Yahoo,” “Adam Kahan,” have reached advanced stages in their efforts to convince executives at the “Apple”, and they may They already set up a detailed plan for it.

According to the website, “Apple Ancyr” Apple Insider, has Tmknti Meyer, a former executive with the “Google”, to get the support of some officials in the “Apple”, specifically “Jonathan Ive,” who has close relationship Pmaar long outdated.

Owns and Jonathan Ive, head of design department at the “Apple” enormous influence on the strategy of “Apple” in respect of products in the field of engineering and design.

And pay the company “Google” for the company “Apple” one billion dollars annually to meet to make the search engine its “Google Searchlight” default engine in the system “IOS” operator devices recent smart, as well as use it in a web browser its “Safari”, according to site “Apple Ancyr.”

The site that the reason behind the decision to hold the “Apple” services “Google” over the past years reflects the desire to safeguard the user experience.

The company “Yahoo” published Wednesday its financial results for the first quarter of this year, which showed weakness in quarterly revenue growth with continued intense competition that you find by competitors in the field of online advertising.

In spite of attempts by Meyer, since her tenure as CEO in July 2012, the revitalization of the “Yahoo,” and by the renewal of many of the company’s products on the Internet, but they are struggling in the area of ads against fierce competition witnessed by competitors, such as “Google” and “Facebook” and “Twitter.”

In the context of competition with “Google”, was the relocation of “Racod” end March / last March that the company “Yahoo” is planning to launch a competitor’s site to serve video sharing “YouTube”, and for that company is currently working to attract stars “YouTube” networks and video production to display their content on its site is.
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