Yahoo wants to strengthen with the productions own video platform




Yahoo tries again to get back to the former road to success for several years. But no matter what Yahoo boss Marissa Mayer previously tried of financial success, it was not crowned. The changes maybe with Yahoo’s latest projects. One would like to produce their own TV shows and offer to their own pages. In direct competition with its own productions, how to find them at Amazon, Netflix or Hulu. Padding instead of a mess thus it is called the budgeting of the whole. At four series Yahoo should be interested, each with 10 30-minute episodes and a budget of 700,000 to “a few” million dollars per episode. Concrete contracts would not it, though.


However, confident that it will work with the shows, you seem to be at Yahoo. On 28 April wants to have something to show, then Yahoo holds namely from a “New Front” event in New York to attract potential advertisers for the plans. Advertising in video is expensive, perhaps a good strategy to record the investment again. Another option would be to license the series, for example, for foreign countries.

In addition, Yahoo will also be interested in the “News Distribution Network”. 300 million U.S. dollars are standing in the room here. Yahoo’s efforts in the TV business are also apparent in the hiring of new TV journalists. Thanks to the great competition and a display market, which is dominated by Google and Facebook, is also likely to push this not be easy for Yahoo. That one at Yahoo is ready to break new ground, the company has proven in the past two years several times.

Source: WSJ |
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