Yahoo will provide search results more context and information




Following Yahoo competitor Google gives its search engine updates to allow more context and information are displayed in search results. This makes it possible for example to book a restaurant directly from a search result.

According to Yahoo are context-rich results rolled for mobile devices. The goal of the new design is to allow users to take immediate action. As is exemplified that it is possible directly from the search results to get tips for navigating to a particular restaurant, or to make a reservation.

For now, the new search layout is deployed only for US users. However, it is likely that the display also comes to European users in the future. Displaying relevant information directly follows Yahoo rival Google, which for some time has a similar view. The next time Yahoo will still improve the display: the company therefore requires user feedback.


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