YouTube “Backstage” to include photos, texts, surveys and social features




Google’s video platform YouTube is encountering new opportunities starting to but to keep his video creators and viewers. To migrate specifically teenagers increasingly starting to rivals like Snapchat. Even social networks like Twitter and especially Facebook are competitor to YouTube. Facebook about has expanded its commitment to video continuously in recent years. Apparently YouTube will counter with a new feature called “Backstage”. Backstage will be a special area at YouTube, where video makers among other photos, can interact texts / Posts and surveys with the community.

Backstage to go to YouTube to the end of 2016 at the start and both PCs and mobile are available. However, initially intended only selected YouTubers have the chance to establish their own backstage area. Only gradually wants to roll out the feature then wider. The respective backstage areas should be then found in the YouTube channels in the overview between “Home” and “Videos” in the tabs. Subscribers of the respective channels are then also receive notifications when new backstage content or they will be visible in the feed.

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YouTube is also the option grant exclusive backstage videos to share what then could provide additional incentive to subscribe to there to watch channels exclusive clips. Within Backstage commentators may then also react even with photos, videos and of course text messaging on posts. The sense of Backstage is clear: After the earlier integration of Google+ proved a flop, you now trying in other ways users to encourage them to communicate directly with YouTube. However, the backstage contributions should be possible to share via other social networks such as Facebook. Here makes you look at YouTube apparently no illusions, there can not be stopped, that the users are also active in other communities.

Officially, the information about YouTube’s Backstage not but incidentally. Google and the speaker of the video platform silent. In my opinion, the success of Backstage likely depend heavily on the type of integration and ease of use. Personally, I think about the YouTube comments mostly quite cluttered and visually unattractive. From the basic content level apart. It will be interesting if Backstage then proves for YouTube as coup or you again because the user fails to inspire with new social functions.


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