YouTube users in the US can watch 100 movies




for free with advertisements

YouTube users can now watch a selection of around 100 films free of charge, but with advertising breaks. The site has quietly introduced the function a month ago. The service is not yet available in the Netherlands at the time of writing.

Internet magazine AdAge was the first to come out with the news and spoke to YouTube product management head Rohit Dhawan. He says that it is a logical step for YouTube as more and more YouTube viewers watch movies on the platform via their smart TV and it is already known and accepted to be able to watch free films with advertising. In addition to advertising breaks, the well-known small pop-ups of the party.

In addition, according to AdAge, it may offer a solution when it comes to linking advertisers to a controlled pool of content. YouTube became discredited in 2017 when it became known that advertisements from large advertisers were shown on videos with hate speech content. Coca-Cola and Starbucks then temporarily removed their ads from YouTube until it was corrected. By showing commercials at films, a part of the platform that until now had been free of advertising because they had to pay for it, YouTube drilled a video source that is known and safe for advertisers.

Recent top films will not find users in the category. However, there are classics included as The Terminator and Rocky. In addition, AdAge calls films such as Legally Blonde, Zookeeper and Agent Cody Banks. Whether and when this offer comes to the Benelux is not known.

Adage further states that Amazon would work on the same variant of its video service. This is based on anonymous sources within the advertiser world.


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