Ziggo misleads consumers with Wifi Spots advertising “- update




Ziggo misleads consumers with its advertising Wifi Spots, which the ‘unlimited access to Wifi Spots’ promises, judge the Advertising Code Committee. In practice, a maximum of two devices can be simultaneously connected via Wifi Spots.

Ziggo The “deceptive” advertising can cause customers to subscribe when they otherwise would not have done that writes the Advertising Code Commission in its judgment dated earlier this month, but now it was only by Macworld noted .

A complainant to the Advertising Code Committee argued that the use of Wifi Spots, the network of hotspots which modems Ziggo customers are used, is not unlimited in practice. Customers with up to two devices simultaneously online while Ziggo advertises with slogans such as “Unlimited access to Wifi Spots’.

Ziggo argued that it meant that there was no data limit the use of Wifi Spots is, but that’s the Advertising Code Commission is not in it. Calling Ziggo to therefore stop using the advertising. It is unknown whether Ziggo does that; The company was not available for a substantive response. If Ziggo not quit, there are otherwise no consequences attached to it; the committee can not impose sanctions.

Update, 16:15: Ziggo late in a reaction that will let it “in some expressions’ the word ‘unlimited’ away. For expressions that does not happen, will be a disclaimer to stand where it is clear that it is up to two simultaneously connected devices.


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