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Ziggo violated privacy law to collect viewing behavior data – update
Ziggo has violated the Data Protection Act by customers using interactive television to inform insufficient. The provider did not collect personal information about viewing habits and customs.
Ziggo collected data on viewing habits of customers to create a ratings analysis, but the group did not know this to customers. Also asked the provider not to consent and in addition, the data were not anonymous. The acts were contrary to the Data Protection Act, noted the CBP.
Data on viewer behavior is sensitive personal data, because they identify a person’s behavior and interests. “Providers of digital television, as it were. They observe the behavior of viewers, create profiles of them to approach them personally on that basis,” said Wilbert Tomesen, vice chairman of the CBP.
The privacy watchdog discovered more acts of Ziggo that are in conflict with the law. To viewers to make personal offers, the company also analyzed the viewing behavior of video-on-demand service without informing customers enough. For existing customers, the company did not ask for permission. The same applies to personalized offers based loosely ordered sports.
It was in all cases Ziggo company of the merger with UPC. The group has completed the violation according to the CBP: data would be anonymised and now the company would now correctly inform customers and ask for permission.
Update 14.10: Commenting Ziggo has announced that the digital world is customary to collect data on previously browsing or viewing behavior and based on products / programs to recommend or to improve services. “For our Video On Demand users, it was difficult to give that they do not wish to make use of personal recommendations. In the custom menu of the Video on Demand service, customers can now specify explicitly and clearly whether these recommendations whether or not to received. In addition, the anonymity of the data collected look sophisticated and, to promote transparency, the information on our website about privacy further clarified. “The group regretted the case and attach great importance to privacy.Viewing:-192
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